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Higher professional schools in education system
Bombera Piskačová, Lenka ; Lisnerová, Romana (advisor) ; Kitzberger, Jindřich (referee)
TITLE: Higher professional schools in education system AUTHOR: Ing. Bc. Lenka Bombera Piskačová, DiS. DEPARTMENT: The School Management Center SUPERVISOR: PhDr. Romana Lisnerová ABSTRACT This Baccalaureate Thesis deals with issues concerning situation of higher vocational schools within the framework of educational system of the Czech Republic. Its first part presents a historical outline and characteratizion of the higher vocational schools, schools network , number of students etc. To make this Thesis, I have used available materials and databases which became also base for carriyng out a SWOTanalysys with strong and weak points, as well as opportunities and threats in tertiary sphere. In the final part of the Thesis there has been set an evaluation and outline of existing potential for future of the higher vocational schools. KEY WORDS higher vocational school, tertiary sphere, swot analysys, opportunities, threats, transformation
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Higher professional schools in education system
Bombera Piskačová, Lenka ; Lisnerová, Romana (advisor) ; Tureckiová, Michaela (referee)
TITLE: Higher professional schools in education system AUTHOR: Ing. Bc. Lenka Bombera Piskačová, DiS. DEPARTMENT: The School Management Center SUPERVISOR: PhDr. Romana Lisnerová ABSTRACT This Baccalaureate Thesis deals with issues concerning situation of higher vocational schools within the framework of educational system of the Czech Republic. Its first part presents a historical outline and characteratizion of the higher vocational schools, schools network , number of students etc. To make this Thesis, I have used available materials and databases which became also base for carriyng out a SWOTanalysys with strong and weak points, as well as opportunities and threats in tertiary sphere. In the final part of the Thesis there has been set an evaluation and outline of existing potential for future of the higher vocational schools. KEY WORDS higher vocational school, tertiary sphere, swot analysys, opportunities, threats, transformation
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Marketing plan of the Phyto CZ, Ltd. Company
Začal, Libor ; Horová, Olga (advisor) ; Tomek, Václav (referee)
The Goal of the Master's thesis is to create a marketing plan for a specific company. The first part contains chapters that capture the theoretical foundations needed to build a marketing plan. The practical part deals with the Phyto CZ, Ltd. Company which operates in the production and sale of food supplements. It contains the steps needed to develop a marketing plan. First, the company's marketing mix a selected elements of situational analysis are analysed, with the results of a questionnaire survey added. Subsequently, the company is recommended a set of objectives for the future, including a proposal of specific marketing procedures which could lead to their achievement.
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